A question I am often asked in the context of my trainings with congregations is “Do special church visitor mugs work?”
My answer? NO!!!
In fact, in most cases I find special visitor mugs do harm. I rarely use the word HATE, but I do hate special visitor mugs.
Why? Because they take visitors with high expectations for how they are going to be welcomed, raise their expectations, and then? Holding the special mug you made them take, they are usually ignored. Their hopes and dreams are crushed! They are disappointed. They get angry.
Want to guarantee a visitor never comes back? Make them take a special mug to flag themselves to be warmly greeted and then ignore them. Works every time.
Does your congregation have a great system for greeting people? Have a challenge, success story, or other learning to share?
This video is an excerpt from my online course “Church Social Media and Membership Growth”. In addition to talking social media strategy, I also cover some of the basics of welcoming online visitors when they finally arrive onsite. What’s the point of doing great work with social media and outreach if we crush our vistors’ hopes and dreams when they show up, right?